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Privacy Policy

Last Updated: April 2, 2024

Better Capital Solutions ("Better Capital Solutions," "we," "our," or "us") is committed to protecting your privacy and maintaining your trust. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information through:

  • Our website, www.BetterCapitalSolutions.com, and any other sites, platforms, or applications we operate where this Privacy Policy is linked (collectively, the "Digital Properties");
  • Our financial services, including credit advisory, financial restoration, business funding assistance, and associated consultations;
  • Our offline interactions, marketing activities, and support communications (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information from you directly, automatically through your use of the Digital Properties, or from third-party sources. This includes:

Information You Provide Directly

  • Contact Details: Name, email, phone number, mailing address
  • Identity Information: SSN (if required for funding applications), date of birth
  • Communications: Emails, chats, recorded calls
  • Preferences: Communication preferences, marketing opt-in choices
  • Forms/Data Submissions: Information entered via intake forms, application pages, and chatbot conversations

Note: Do not share sensitive information (e.g., bank logins, full SSNs) with our chatbot. Chat transcripts may be recorded for quality and fraud prevention.

Information Collected Automatically

Through cookies and similar technologies, we may collect:

  • Device & Browser Info: IP address, browser type, OS
  • Usage Data: Pages visited, time on page, clickstream patterns
  • Interaction Monitoring: Mouse movement, scrolling, form inputs, etc.

We use tools such as Google Analytics and session replay software to better understand and improve user experience. See https://tools.google.com/dlpage/gaoptout to opt out of Google Analytics tracking.

Information from Other Sources

We may also obtain your information from:

  • Credit bureaus and consumer reporting agencies
  • Lead generators and affiliate partners
  • Public records and social media profiles
  • Other financial institutions or partners with your consent

How We Use Your Information

We use your personal information to:

  • Deliver, manage, and improve our Services
  • Process funding or financial restoration requests
  • Provide customer support
  • Conduct marketing, retargeting, and advertising campaigns
  • Comply with legal obligations
  • Detect and prevent fraud, unauthorized access, or harmful activity
  • Perform internal analytics and business operations

Who We Share Your Information With

Your information may be shared with:

  • Trusted Funding Partners: Banks, lenders, and affiliates to match you with funding solutions
  • Service Providers: Companies that assist in hosting, analytics, marketing, customer support, etc.
  • Marketing & Advertising Platforms: Such as Google, Meta (Facebook), and TikTok for remarketing purposes
  • Legal or Regulatory Authorities: When required by law or to protect our rights
  • Business Successors: In connection with any merger, acquisition, or sale of company assets

We never sell your personal data. Any shared data is done so only to deliver or improve your Services.

Your Choices

You control how we use your information:

  • Marketing Opt-Out: You can unsubscribe at any time using the link in our emails or by contacting us directly
  • Cookies & Tracking: Manage cookies via your browser or visit https://allaboutcookies.org/
  • Ad Preferences: Adjust settings via:
    • Google Ads
    • Meta/Facebook
    • TikTok
    • DAA Tool

Security and Data Retention

We use industry-standard security measures to protect your data. While no system is foolproof, we continuously monitor and enhance our practices.

We retain your data only as long as necessary to fulfill our legal or business obligations. Anonymized data may be retained for analysis.

Children's Privacy

Our Services are intended for U.S. adults age 18 and older. We do not knowingly collect information from children.

Geographic Scope

Our Digital Properties are intended for U.S.-based users. If you access our Services from outside the U.S., your information may be transferred and processed in the U.S.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted here, with an updated "Last Updated" date. Material changes may be communicated via email or platform notification.

Contact Us

If you have any questions or concerns about this Privacy Policy or your data:

Better Capital Solutions

📧 Email: support@BetterCapitalSolutions.com

📞 Phone: 844-985-4567

📬 Mail: Better Capital Solutions, 169 Madison Ave STE 15717, New York, NY 10016